Top 5 New Year’s Marketing Resolutions
January 1, 2009 by OA Group · Leave a Comment
With the beginning of a new year I thought it timely to suggest my top five marketing New Year resolutions for 2009:
- ROI, ROI, ROI! There may be some great sounding marketing tools coming out this year, just remember that the only thing that matters with a marketing campaign is that you make more money than you spend!
- Stay true to your brand’s mission. Do you remember the reason you launched your company? Return to your roots and your clients / customers will thank you for it.
- Create Raving Fans out of your customers. This can be accomplished by obsessively executing on what advertise.
- Work ON your business instead of IN your business. It’s easy to get caught up in the fast to day issues of your company. However to truly develop your business into a thriving organization you will have to develop looking term strategies that fuel innovation and growth.
- Always remember to not sweat the small stuff, and then remind yourself that it’s all small stuff.
How to Market in Tough Economic Times
November 11, 2008 by OA Group · 1 Comment
FOR IMMEDIATE RELEASE
Garrison Fairfield
Garrison.Fairfield@TricorPR.com
How to Market in Tough Economic Times
LUBBOCK, TX (November 12, 2008) - When the economy gets down, the down get blogging! With the current state of the economy, it is critical that businesses begin analyzing the manner in which they reach their customers. There is a wide array of marketing options available to businesses today, however many of them will not generate the return on investment necessary for a company to remain profitable.
So with the wide variety of marketing options, what is the best approach to advertise your business? Corporate blogging has emerged as a proven method to:
- Increase Leads & Sales
- Generate Consumer Awareness
- Supply a Value Added Service to Retain Existing Clients
- Position Your Company as the Expert in the Marketplace
One of the most effective ways of attracting new customers is a corporate website, however the typical company site is not successful because it is not updated regularly and there is very little useful information to keep consumers coming back consistently.
That is where BlogSpur comes in; with its staff of writers which is made up of Venture Capitalist analysts, professional journalists, SEO specialists, and executives from a wide array of industries, BlogSpur creates a blog for its clients and posts industry-relevant articles on a daily basis. The posts are white labeled and credit the client with the authorship, thus positioning them as an expert source of information in their respective industry.
Allison Davis, BlogSpur’s VP of Sales had this to say, “The time to start becoming an industry expert is right now. By leveraging BlogSpur’s technology and industry expertise, businesses can drive high quality web traffic to their sites along with supplying an informative service to its pre-existing customer base.”
Along with the articles being shown on your site, BlogSpur’s social media team pushes out each article across all the most popular online social distribution points. This results in increased traffic to your site and helps to create a solid Internet presence for your website.
If a company is looking to keep marketing costs at a minimum while still maintaining strong consumer awareness, BlogSpur can offer a key solution during this difficult economic time.
To learn more about BlogSpur, Inc., please contact Garrison Fairfield at Garrison.Fairfield@TricorPR.com.
About BlogSpur, Inc.
BlogSpur is a ROI minded marketing firm that helps businesses get quantitative results. The BlogSpur Service enables companies to: Be positioned as experts in their industry, Drive quality web traffic to their websites, Increase leads and sales, and Provide a value added service to the marketplace. BlogSpur, Inc. is a subsidiary of OAG, an International digital creative and advertising agency. For more information, please visit: http://www.BlogSpur.com.
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