How to Market in Tough Economic Times
November 11, 2008 by OA Group · 1 Comment
FOR IMMEDIATE RELEASE
Garrison Fairfield
Garrison.Fairfield@TricorPR.com
How to Market in Tough Economic Times
LUBBOCK, TX (November 12, 2008) - When the economy gets down, the down get blogging! With the current state of the economy, it is critical that businesses begin analyzing the manner in which they reach their customers. There is a wide array of marketing options available to businesses today, however many of them will not generate the return on investment necessary for a company to remain profitable.
So with the wide variety of marketing options, what is the best approach to advertise your business? Corporate blogging has emerged as a proven method to:
- Increase Leads & Sales
- Generate Consumer Awareness
- Supply a Value Added Service to Retain Existing Clients
- Position Your Company as the Expert in the Marketplace
One of the most effective ways of attracting new customers is a corporate website, however the typical company site is not successful because it is not updated regularly and there is very little useful information to keep consumers coming back consistently.
That is where BlogSpur comes in; with its staff of writers which is made up of Venture Capitalist analysts, professional journalists, SEO specialists, and executives from a wide array of industries, BlogSpur creates a blog for its clients and posts industry-relevant articles on a daily basis. The posts are white labeled and credit the client with the authorship, thus positioning them as an expert source of information in their respective industry.
Allison Davis, BlogSpur’s VP of Sales had this to say, “The time to start becoming an industry expert is right now. By leveraging BlogSpur’s technology and industry expertise, businesses can drive high quality web traffic to their sites along with supplying an informative service to its pre-existing customer base.”
Along with the articles being shown on your site, BlogSpur’s social media team pushes out each article across all the most popular online social distribution points. This results in increased traffic to your site and helps to create a solid Internet presence for your website.
If a company is looking to keep marketing costs at a minimum while still maintaining strong consumer awareness, BlogSpur can offer a key solution during this difficult economic time.
To learn more about BlogSpur, Inc., please contact Garrison Fairfield at Garrison.Fairfield@TricorPR.com.
About BlogSpur, Inc.
BlogSpur is a ROI minded marketing firm that helps businesses get quantitative results. The BlogSpur Service enables companies to: Be positioned as experts in their industry, Drive quality web traffic to their websites, Increase leads and sales, and Provide a value added service to the marketplace. BlogSpur, Inc. is a subsidiary of OAG, an International digital creative and advertising agency. For more information, please visit: http://www.BlogSpur.com.
Reverse Merger Blog
November 8, 2008 by OA Group · Leave a Comment
We are very excited to now be working with the official Reverse Merger Blog. ReverseMergerBlog.com is run by David Feldman, a leading expert on reverse mergers and corporate law. Feldman has literally written the book on reverse mergers:
OAG recently re-designed the blog’s user interface and the new site went live this past week. We are highly-anticipating great results in working with David Feldman and the Reverse Merger Blog team!
See a screenshot of the new layout below:
What’s Your Marketing Risk IQ?
October 23, 2008 by OA Group · 1 Comment
What's Your Marketing Risk IQ?
Marketing is a risk intensive endeavor, there is a wide ranging risk vs. reward matrix which can bring even the most innovative experts to their knees. So why am I telling you this? It’s because I want to describe the OAG marketing mechanisms and illustrate how they each minimize risk while simultaneously maximizing the reward. Below is a basic walk-through of each service:
1. BlogSpur
The BlogSpur service is a multi-faceted social media marketing service produces long term results with minimal risk. The OAG Social Media and Search Engine Specialists dramatically increase a brand’s online web presence through blog postings and social media syndication. The fees are minimal compared to hiring a blogger and the service produces industry leading results.
2. AdSpur
AdSpur is a performance based marketing service. This means there is little to no risk for you as an advertiser. You only pay when you receive an order, lead or visitor.
If you are looking for your company to receive online or offline press exposure, a strong PR push is required. This does have a higher risk compared to the BlogSpur and AdSpur services since the fees are higher and there are no guaranteed results. However the rewards are potentially exponential. Several companies such as Facebook and YouTube built their businesses purely on a solid public relations and press outreach strategy.
In the current economic condition of the nation, it is key to make every penny of your marketing dollar count, so choose wisely and let us help you create a marketing solution that fits your situation.
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