A Time for Performance
October 9, 2008 by OA Group · Leave a Comment
We are witnessing history right now, the past six consecutive days have seen three digit drops in the dow each day. Because of this I’ve received countless emails from friends asking if we’ve seen a decrease in ad buys, and my answer is: yes AND no. We have seen drops in traditional marketing (tv and radio) and traditional display (CPM banners). However our gross revenues and profit are up by over 30%. How is this possible? Companies are starting to migrate their advertising budgets to performance based campaigns. Performance based marketing campaigns consist of:
- Cost per Click
- Cost per Lead
- Cost per Action.
And since these marketing mechanisms are low risk to the advertiser, they are actually getting one of the highest return on their marketing investment in years! Regardless of how poor the economy is, companies still need to make sales and in order to make sales they need to market their product and brand. In an effort to ensure our clients remain profitable with their ad campaigns, we have progressively been moving our clients to performance campaigns. Right now is the time to be smart with your marketing dollars and there are plenty of outlets for you to cost-effectively reach new customers.
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Obsessive Agency Group Companies
