Reputation Management
December 10, 2008 by OA Group · Leave a Comment
Let me introduce you to your best friend and sometimes worst enemy: social media marketing. You have heard the success stories of companies driving powerful consumer awareness via a viral video on Youtube or attaining expert credentials through relevant blog postings. However I want to talk about what happens when social media marketing gets ugly. If you purchase advertisements through an online ad network, there is a strong possibility that you do not know where your brand its being displayed. This has two negative components:
- Your business could be placed next to brand harming content
- Your banner ads could be simply filling in remnant inventory, which means you are practically guaranteed to lose your return on marketing investment
So what can you do to protect your brand’s reputation in the marketplace? Focus first and foremost on where your ads will be shown. This is where traditional advertising had it right. Companies paid based on placement, not solely on impressions. Secondly, experiment and choose innovative advertising mechanisms. If your marketing strategy has little to no risk, then you will produce little to no results. Good examples of fresh advertising placements are:
- Sponsored blog posts
- Video advertising
- Mobile marketing
Social media marketing can be your best friend, but only if you have a well thought out plan and clear objectives.
The Right Way to Make Your Brand Disruptive
December 8, 2008 by OA Group · Leave a Comment
The most common question I’m asked by clients is: where should I be marketing my business to drive results? The funny thing is that the answer is never the same for that particular question. Your tactical advertising plan needs to be in line with your product strong suits. A good rule of thumb is:
If your advertisements are annoying to their audience, they are being distributed on the wrong medium.
For example, if you are running social networking ads that constantly get complaints, you probably shouldn’t be placing your banner ads on sites like Facebook or Myspace. Every business has its sweet spot, the key is being able to recognize how to become ‘disruptive’ without becoming annoying.
Let’s compare two ‘disruptive’ advertising mechanisms: Product Samples vs. Internet Pop Ups. Both of these marketing tools ‘disrupt’ the user experience, the key difference is that giving away product samples help to establish brand loyalty while pop up ads simply annoy viewers and many times drive them to competing companies.
Every business sector has a specific medium in which their advertisements should be placed, below are some of the best pairings I’ve witnessed with clients:
- Car Dealerships – Newspaper and TV
- Legal Counsel – Yellowpages
- Consumer Electronics – Search Engine Marketing
- Movie Studios – Online Video Pre-Roll Commercials
- Business to Business Enterprises – Blogging
So remember to keep on disrupting your audience (it’s the only way to get their attention), however make sure that you are building strong and positive relationships with consumers as opposed to simply throwing an ad in front of their face.
How to Market in Tough Economic Times
November 11, 2008 by OA Group · 1 Comment
FOR IMMEDIATE RELEASE
Garrison Fairfield
Garrison.Fairfield@TricorPR.com
How to Market in Tough Economic Times
LUBBOCK, TX (November 12, 2008) - When the economy gets down, the down get blogging! With the current state of the economy, it is critical that businesses begin analyzing the manner in which they reach their customers. There is a wide array of marketing options available to businesses today, however many of them will not generate the return on investment necessary for a company to remain profitable.
So with the wide variety of marketing options, what is the best approach to advertise your business? Corporate blogging has emerged as a proven method to:
- Increase Leads & Sales
- Generate Consumer Awareness
- Supply a Value Added Service to Retain Existing Clients
- Position Your Company as the Expert in the Marketplace
One of the most effective ways of attracting new customers is a corporate website, however the typical company site is not successful because it is not updated regularly and there is very little useful information to keep consumers coming back consistently.
That is where BlogSpur comes in; with its staff of writers which is made up of Venture Capitalist analysts, professional journalists, SEO specialists, and executives from a wide array of industries, BlogSpur creates a blog for its clients and posts industry-relevant articles on a daily basis. The posts are white labeled and credit the client with the authorship, thus positioning them as an expert source of information in their respective industry.
Allison Davis, BlogSpur’s VP of Sales had this to say, “The time to start becoming an industry expert is right now. By leveraging BlogSpur’s technology and industry expertise, businesses can drive high quality web traffic to their sites along with supplying an informative service to its pre-existing customer base.”
Along with the articles being shown on your site, BlogSpur’s social media team pushes out each article across all the most popular online social distribution points. This results in increased traffic to your site and helps to create a solid Internet presence for your website.
If a company is looking to keep marketing costs at a minimum while still maintaining strong consumer awareness, BlogSpur can offer a key solution during this difficult economic time.
To learn more about BlogSpur, Inc., please contact Garrison Fairfield at Garrison.Fairfield@TricorPR.com.
About BlogSpur, Inc.
BlogSpur is a ROI minded marketing firm that helps businesses get quantitative results. The BlogSpur Service enables companies to: Be positioned as experts in their industry, Drive quality web traffic to their websites, Increase leads and sales, and Provide a value added service to the marketplace. BlogSpur, Inc. is a subsidiary of OAG, an International digital creative and advertising agency. For more information, please visit: http://www.BlogSpur.com.
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