The Right Way to Make Your Brand Disruptive
December 8, 2008 by OA Group · Leave a Comment
The most common question I’m asked by clients is: where should I be marketing my business to drive results? The funny thing is that the answer is never the same for that particular question. Your tactical advertising plan needs to be in line with your product strong suits. A good rule of thumb is:
If your advertisements are annoying to their audience, they are being distributed on the wrong medium.
For example, if you are running social networking ads that constantly get complaints, you probably shouldn’t be placing your banner ads on sites like Facebook or Myspace. Every business has its sweet spot, the key is being able to recognize how to become ‘disruptive’ without becoming annoying.
Let’s compare two ‘disruptive’ advertising mechanisms: Product Samples vs. Internet Pop Ups. Both of these marketing tools ‘disrupt’ the user experience, the key difference is that giving away product samples help to establish brand loyalty while pop up ads simply annoy viewers and many times drive them to competing companies.
Every business sector has a specific medium in which their advertisements should be placed, below are some of the best pairings I’ve witnessed with clients:
- Car Dealerships – Newspaper and TV
- Legal Counsel – Yellowpages
- Consumer Electronics – Search Engine Marketing
- Movie Studios – Online Video Pre-Roll Commercials
- Business to Business Enterprises – Blogging
So remember to keep on disrupting your audience (it’s the only way to get their attention), however make sure that you are building strong and positive relationships with consumers as opposed to simply throwing an ad in front of their face.
SwingAway Launches Blog and Online Academy
December 4, 2008 by OA Group · 1 Comment
PRESS RELEASE
SwingAway Sports Products announces the launch of the Free SwingAway On-Line Hitting Academy and The new SwingAway Instructional Blog site.
The SwingAway Hitting System is the Premier Batting Station training aid in the baseball and softball hitting marketplace. This Patented product is used and supported by all 30 Major League Baseball Teams, the Olympic Softball Team plus 100’s of top tier college and high schools programs throughout the nation.
SwingAway® Sports Products has announced and launched two new Free web-based resources to help both baseball and softball players become better hitters and players.
- Free On-Line Hitting Academy for players of all ages and skill levels featuring Free video instruction and drills developed by the very best hitting coaches in the game of baseball and softball. The Hitting Academy can be found on SwingAway’s website, www.swingaway.com.
- SwingAway Instructional Blog, www.swingawayblog.com. This blog site features baseball and softball instructional articles that include all physical and mental aspects of the game. The blog is not limited to solely hitting instruction and written by the foremost authorities of the game.
“SwingAway is a different kind of Baseball and Softball Training Products Company,” says John J Flading- President and CEO, “We do not just sell world class Hitting Machines and Training Aids, and we deliver solutions to our customers. Our customers are serious Baseball and Softball Players that are determined to become better ball players, they do not just own our products; they invest in themselves though hard work and by getting the tools necessary to achieve their dreams! SwingAway as a company is also very serious about hitting. We feel strongly that it is our responsibility to offer our customers every resource to assist them to become better Hitters. If our customers are going to invest in a SwingAway then we are going to continue to invest in them until they reach their goals.”
The powerful combination of regularly Training on the SwingAway Hitting System with the wealth of resources found on these two new sites, the SwingAway Customer will quickly reach their Maximum Hitting Potential and Get Real Good, Real Fast.
Reverse Merger Blog
November 8, 2008 by OA Group · Leave a Comment
We are very excited to now be working with the official Reverse Merger Blog. ReverseMergerBlog.com is run by David Feldman, a leading expert on reverse mergers and corporate law. Feldman has literally written the book on reverse mergers:
OAG recently re-designed the blog’s user interface and the new site went live this past week. We are highly-anticipating great results in working with David Feldman and the Reverse Merger Blog team!
See a screenshot of the new layout below:
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