Take Aim at Your Audience
December 18, 2008 by OA Group · Leave a Comment
A phrase I hear countless companies say in regard to advertising is, “I know I am wasting half of my marketing budget, the problem is that I don’t know which half!” This is a common dilemma that is directly related to where, when and how you are distributing your brand.
A research report was just released by Advertising Age that revealed that the automotive industry would be much better served by transitioning away from television towards radio. This case study is key in understanding domain expertise. If automakers migrate away from television to radio they could be able to dramatically cut their collective marketing budgets while still hitting their target audience; thus increasing their advertising ROI.
If you feel that your marketing dollars are being wasted on the wrong mediums, don’t get frustrated… GET FOCUSED!
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Obsessive Agency Group Companies
