What’s Your Marketing Risk IQ?
October 23, 2008 by OA Group · 1 Comment
What's Your Marketing Risk IQ?
Marketing is a risk intensive endeavor, there is a wide ranging risk vs. reward matrix which can bring even the most innovative experts to their knees. So why am I telling you this? It’s because I want to describe the OAG marketing mechanisms and illustrate how they each minimize risk while simultaneously maximizing the reward. Below is a basic walk-through of each service:
1. BlogSpur
The BlogSpur service is a multi-faceted social media marketing service produces long term results with minimal risk. The OAG Social Media and Search Engine Specialists dramatically increase a brand’s online web presence through blog postings and social media syndication. The fees are minimal compared to hiring a blogger and the service produces industry leading results.
2. AdSpur
AdSpur is a performance based marketing service. This means there is little to no risk for you as an advertiser. You only pay when you receive an order, lead or visitor.
If you are looking for your company to receive online or offline press exposure, a strong PR push is required. This does have a higher risk compared to the BlogSpur and AdSpur services since the fees are higher and there are no guaranteed results. However the rewards are potentially exponential. Several companies such as Facebook and YouTube built their businesses purely on a solid public relations and press outreach strategy.
In the current economic condition of the nation, it is key to make every penny of your marketing dollar count, so choose wisely and let us help you create a marketing solution that fits your situation.
Xplosiv Training
September 26, 2008 by OA Group · Leave a Comment
Xplosiv Training is an online eCommerce destination that has over 40,000 products and services for the sports industry.
With a robust campaign from AdSpur along with a strong public relations marketing push, Xplosiv Training increased sales volume by 350% in 6 months.
Explosivetraining.com was fashioned with the knowledge that peak performing athletes are born through intense work ethic, dedication, and the constant pursuit of excellence. We also know that without the proper tools, any athlete regardless of talent or ability will not be able to accomplish their objectives. That is where Explosive Training comes in to play. It is our desire to bridge the gap and help equip every athlete with the tools that he or she needs in order to succeed in every arena of competition. We believe strongly in the principle that through God everything is possible. This company was founded with the firm belief in you, the champion, being able to accomplish every goal that is set before you.
Hitting.com
September 26, 2008 by OA Group · Leave a Comment
Hitting.com is home to the revolutionary instructional DVD series “Hitting for Excellence.” Hitting.com is the complete educational resource where players, parents and coaches can acquire and access everything necessary in order to fulfill maximum hitting potential. Hitting.com gives it’s customers total access to the world’s best hitting techniques and instruction.
Challenge:
Hitting.com had been in business for over 15 years, and it wanted to increase its online presence and ramp up its sales volume.
Solutions:
- Created a full suite of online marketing materials and creatives.
- Distributed the campaign across the network to sport-specific websites.
- Strong email campaign to targeted users.
- A smart and nimble SEM campaign, focusing on key industry words, minimizing cost while maximizing return.
Result:
Hitting.com saw a strong increase in sales volume while continuing to build their brand name in the marketplace. The campaign also resulted in several retail deals for the company which dramatically increased overall revenue.
-
Obsessive Agency Group Companies
