The days of throwing up banner ads and hoping your marketing campaign works are over. AdSpur has developed a proven advertising system that guarantees your performance. Whether you are looking to increase traffic to your website, receive targeted leads or simply get new customers, AdSpur is the starting point to your performance campaigns.
What type of sites are in the performance based network?
There is a sea of change underway in online marketing, broad based portals are not offering the return on investment that advertisers need in order to operate profitably. To realize some return from their Internet ad spending, online advertisers are partnering with vertical portals to reach a much more relevant audience.
Advertisers have found that categorically themed sites are more efficient at delivering qualified leads and customers. In contrast to the broad-based portals, which seek to serve anyone and everyone with a portfolio of basic content, search, communication, and commerce services, vertical portals are more than just a content or transaction site. Instead, they focus on a particular content category, commerce opportunity, or are audience segmented and provide a broad set of services tailored to the target audience.
This was the vision for AdSpur, our founders all came from the ad buying side of the industry and they recognized a sizable void in the market. Advertising campaigns had varying results, and they realized that the main reason for this inconsistency was due to the lack of relevancy between the advertisements and the audience. So they decided to launch a performance based affiliate marketing network that had a clearly defined mandate:
Deliver the RIGHT ad, to the RIGHT user, associated with the RIGHT premium sites - and to only charge the advertiser on a performance basis.
This goal is achieved by thinking vertically. We do not accept broad based portals, every site that gets accepted into our network is required to have:
- Premium content
- One Specific categorical theme
- A solid reputation in the industry
AdSpur is pioneering this winning formula for our advertisers. By only allowing professionally produced content on our Network, you can rest easy knowing your brand will be received as you intend it.
How does the cost per click system work?
If you are looking to quickly achieve a presence on search engines, running a strong SEM (Search Engine Marketing) campaign may be the best solution for you. By leveraging proprietary systems of keyword bidding and full campaign management, AdSpur enables you to achieve the return on investment you are looking for.
Pay Per Click providers may have easy to use solutions, however the majority of companies end up paying too much per click. AdSpur’s SEM engineers have developed a full campaign management mechanism called RightBid, which dynamically manages your campaign to ensure you can receive the highest return on investment.
