CitySpur - The Premium Yellowpages
January 21, 2009 by OA Group · Leave a Comment
We are very excited about a new company that is turning the Yellowpages industry on its head. CitySpur.com is a premium Yellowpages online destination that reviews the best that a city has to offer. From restaurants, bars, hotels, family activities, they will give you the best options for that city. Below is a screenshot of one of their popular city sites, NewYork10.CitySpur.com:
And just in case you don’t feel like reading, they also produce a weekly online video show, have fun watching below:
60% Of Advertising Spending Was Wasted In 2008
January 21, 2009 by OA Group · Leave a Comment
The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and can therefore be considered wasted.
Specialized in tracking, measuring and auditing the real-time performance of marketing and advertising campaigns deployed in both traditional and online media, Fournaise used its proprietary marketing effectiveness tracking solutions to measure the ability of the advertising campaigns to generate both direct and indirect engagement with their target audience, and therefore their ability to boost the advertisers’ Profit & Loss (“P&L”) through:
- Increase in retail traffic;
- Increase in sales;
- Increase in leads/prospects captured; and/or
- Increase in positive target audience conditioning.
Through the campaigns it tracked across offline and online media, Fournaise revealed that while the average Marketing Wastage Rate (”MWR”) in the business-to-consumer (B2C) industry is 65%, it falls to 47% in the business-to-business (B2B) industry.
“We noticed that the majority of B2B marketers are very focused on making their campaigns deliver hard, tangible results, i.e. leads or prospects that they can convert afterwards. On the other hand, the majority of B2C marketers tend to rely heavily on the old and traditional model of brand building: by mainly going after awareness and recall through expensive and impact-driven media buys, they hope to deliver more sales and/or in-store traffic down the line - a fundamental mistake nowadays given the high level of advertising clutter, which leads to high levels of wastage” says Jerome Fontaine, CEO & Chief Tracker of Fournaise.
To help their company successfully ride this recession storm, Fontaine believes marketers around the world must overcome 4 challenges:
1. They must first pull their head out of the sand, get out of their comfort zone and accept their reality once and for all: their job as a marketer is to grow their company’s P&L, nothing else;
2. They must change their approach by starting to be much more bottom-line-focused and embrace P&L-related key performance indicators: every single advertising spend must be tracked and must deliver tangible results;
3. They must be prepared to handle the truth, to take the necessary action to adjust their plans and to move their budgets to where the results are coming from in order to achieve the highest yields, real time – even if it means to cut or reduce the areas that they spend on out of tradition; and
4. They must start thinking like business owners and treat their budgets as if it was their own money. Would you agree to give away 60% of your own money every month without getting anything back in return?
Top 5 New Year’s Marketing Resolutions
January 1, 2009 by OA Group · Leave a Comment
With the beginning of a new year I thought it timely to suggest my top five marketing New Year resolutions for 2009:
- ROI, ROI, ROI! There may be some great sounding marketing tools coming out this year, just remember that the only thing that matters with a marketing campaign is that you make more money than you spend!
- Stay true to your brand’s mission. Do you remember the reason you launched your company? Return to your roots and your clients / customers will thank you for it.
- Create Raving Fans out of your customers. This can be accomplished by obsessively executing on what advertise.
- Work ON your business instead of IN your business. It’s easy to get caught up in the fast to day issues of your company. However to truly develop your business into a thriving organization you will have to develop looking term strategies that fuel innovation and growth.
- Always remember to not sweat the small stuff, and then remind yourself that it’s all small stuff.
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Obsessive Agency Group Companies
