Xplosiv Training
September 26, 2008 by OA Group · Leave a Comment
Xplosiv Training is an online eCommerce destination that has over 40,000 products and services for the sports industry.
With a robust campaign from AdSpur along with a strong public relations marketing push, Xplosiv Training increased sales volume by 350% in 6 months.
Explosivetraining.com was fashioned with the knowledge that peak performing athletes are born through intense work ethic, dedication, and the constant pursuit of excellence. We also know that without the proper tools, any athlete regardless of talent or ability will not be able to accomplish their objectives. That is where Explosive Training comes in to play. It is our desire to bridge the gap and help equip every athlete with the tools that he or she needs in order to succeed in every arena of competition. We believe strongly in the principle that through God everything is possible. This company was founded with the firm belief in you, the champion, being able to accomplish every goal that is set before you.
RedChip
September 26, 2008 by OA Group · Leave a Comment
For over 15 years RedChip has been dedicated to “discovering tomorrow’s blue chips today™.” RedChip’s long history of success includes research coverage on Starbucks™, Nike™, MarketWatch.com™, Daktronics™ and many other companies before they were Blue Chips.
RedChip is currently utilizing the BlogSpur program which supplies an outlet of news distribution for each of their featured clients along with their public research reports.
C & I Tax
September 26, 2008 by OA Group · Leave a Comment
C & I is a group of tax consultants who assist with managing and supplying guidance regarding the California Enterprise Zone Tax Credits. This is a niche area of accounting that saves clients tremendous amounts of taxes. C & I deals directly with clients and subcontract with many accountants to do the Enterprise Zone credits for their clients. Every year, the state of California gives out hundreds of millions of dollars in enterprise zone tax credits. C & I, the tax credit experts, can help you get these credits.
C & I Tax utilized the BlogSpur program and has seen steady search engine ranking growth and traffic increases since the start of the campaign.
Hitting.com
September 26, 2008 by OA Group · Leave a Comment
Hitting.com is home to the revolutionary instructional DVD series “Hitting for Excellence.” Hitting.com is the complete educational resource where players, parents and coaches can acquire and access everything necessary in order to fulfill maximum hitting potential. Hitting.com gives it’s customers total access to the world’s best hitting techniques and instruction.
Challenge:
Hitting.com had been in business for over 15 years, and it wanted to increase its online presence and ramp up its sales volume.
Solutions:
- Created a full suite of online marketing materials and creatives.
- Distributed the campaign across the network to sport-specific websites.
- Strong email campaign to targeted users.
- A smart and nimble SEM campaign, focusing on key industry words, minimizing cost while maximizing return.
Result:
Hitting.com saw a strong increase in sales volume while continuing to build their brand name in the marketplace. The campaign also resulted in several retail deals for the company which dramatically increased overall revenue.
Weightview
September 26, 2008 by OA Group · Leave a Comment
Weightview.com is a patent pending weightloss motivational tool that allows people to see a thinner version of themselves – what they could look like when they stay motivated to achieve weightloss success. The service is completely free and is utilized by health professionals, personal trainers, and individuals looking to lose weight.
In order to see what you could look like, simply:
- Upload a photo
- Tell us how much weight you would like to lose
- Within 48 hours we will send you a thinner version on you.
We love the Weightview program and have gotten tremendous feedback regarding the quality of content combined with the easy to use interface. Weightview has 54 posts weekly on three blogs:
In less than one month since starting with the BlogSpur program, Weightview, has experienced a 126% increase in its Alexa Ranking. With each day, the targeted posts are building up a considerable library of content along with raising Weightview’s ranking, we’re sure to see continued success with this great service.
Vcorp Services
September 26, 2008 by OA Group · Leave a Comment
Vcorp offers a suite of services including entity formations, formation services, supplemental filings, document retrieval, tax-exempt filings, UCC filings and searches, trademark applications, and more.
Since launching the BlogSpur service, Vcorp has seen rapid traffic ranking growth, as shown below:
Supplied by Compete
Vcorp has three blogs that hit key target audiences:
We’re excited to see continued success and growth for this exciting company.
Is Traditional Advertising Dying Online?
September 10, 2008 by OA Group · Leave a Comment
As everyone discusses the state of old world media such as TV, Radio and Print advertising being in the midst of a transitional period, I would like to talk about how old world online advertising is also on the way out.
As I talk with companies that are looking to run marketing campaigns to spotlight their brands, products or services, I’m hearing some very interesting perspectives from our clients, and I live by the #1 Business rule that the customer is always right. So what am I hearing from clients? CEO’s and CMO’s are no longer satisfied with simply running banner campaigns that drive brand recognition, they are now pushing for us to help them attain a ubiquitous Internet presence. And because of this evolved mindset, comes my favorite part: companies are not looking for agencies to simply create ad campaigns anymore, they are looking for us to be their business development partner.
A good example of this is what we are doing for a health and wellness client we have. As opposed to simply developing a marketing strategy for them, we formed several strategic partnerships with gyms around the country to market this particular companies services. And because the relationship was mutually beneficial for both parties, we were able to get the client a far wider and more targeted reach then they would have gotten by a ad buy, and it was able to be accomplished for pennies on the dollar. The result was that the client got the highest return on their marketing investment that they had ever gotten, and we’re working on something pretty cool for them right now.
Each quarter it seems as though fewer and fewer clients are wanting to buy the traditional forms of online marketing, however I don’t believe that it is due to the economy since the majority of our clients have been increasing their overall marketing budgets that we manage. Instead, these clients are asking how they can take advantage of the social media mechanisms that are currently in place. They hear all about outlets such as Twitter and Youtube, and they want to be at the forefront of these online activites. And they know that simply buying banner ads on an ad network is the closest thing you can do to burning money.
A great example of what I’m talking about is illustrated perfectly by some of the most innovative shows in the online world, Diggnation. Diggnation was founded by the the CEO and Founder of Digg.com, the popular online new aggregator, Kevin Rose. The show is extremely popular in the online community with tens of millions of views. And as opposed to trying to run pre rolls to monetize the show, Diggnation actually sells product placements in the show. This past Friday they actually talked about their beer sponsor for about 3 and a half minutes (all positive things to say of course). This type of marketing is the closest an advertiser can get to true word-of-mouth marketing. I understand that these types of ads are not scalable, however they give the online advertiser the best return on investment since they are talking with a highly engaged viewer.
So when you’re listening to people talking about how the old mediums of media are dying, just know the online world, in it’s current state, is not the future either.
Going Viral
September 8, 2008 by OA Group · Leave a Comment
I’m on the bike at the gym right now, blogging from my blackberry (what can I say, life’s been busy since the transition). And I wanted to talk about viral marketing. Here at OAG we’ve done our fair share of traditional media buys on every platform you can imagine (TV, Radio, billboards, Search Engines, et al), however very few things excite me as much as a well executed viral marketing campaign. So what factors determine whether a viral campaign is successful?
Here are three prerequisites you have to have:
1. Timing and Targeting Positioning you viral campaign at the write time is vital if you want it to catch on. Examples of this are: Santa Claus pranks during the holiday season or new product launches during New Years. Targeting is also very important, keep in mind that there are more online video sites than Youtube. Some of the best viral campaigns I’ve seen have started on Vimeo and Break.com.
2. Entertainment level If the video is boring, NO ONE IS GOING to watch it, much less send it to their friends. Make sure your campaign is either funny or extremely intriguing.
3. Clarity You viral campaign could be shown to the right audience at the right time, however if the message isn’t clear it will simple be ignored. One of the companies that did a great job of this recently was ZAGG. ZAGG manufactures protective iPhone and iPod cases, and they produced a great viral campaign that spread all over the web, one of the clips is below.
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